How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays

#385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x'd conversions, a post-webinar follow-up system that closed $1M in pipeline in a week, and a series format built to compound results instead of resetting with every session. You'll also get a look at running a webinar program like an in-person conference, and how to borrow an influencer's audience to solve the cold-start problem. Real plays, receipts, and step-by-step mechanics you can steal for your own program.

Timestamps

(00:00) - - Why Exit Five Live exists, and today's webinar bracket format

(06:01) - - Turning the thank-you page into a qualifying survey to 5x conversions

(13:06) - - Building a webinar series that compounds instead of resetting each time

(20:01) - - The post-webinar follow-up system that closed $1M in pipeline in a week

(23:14) - - Building AI agents to personalize that follow-up at scale

(27:31) - - Structuring a webinar series like an in-person conference

(33:09) - - Borrowing an influencer's audience to solve the cold-start problem

(35:55) - - Automating content repurposing from one webinar transcript

(40:09) - - Why first-party research is the real lead magnet

(40:49) - - Live vote, the winning play, and closing announcements