Red and True: Why Canada's Construction Workforce Needs Its Own Voice w/ Manny, Construction Life

Most people with a microphone in construction are giving you answers. Nobody's asking questions. That gap, between what gets said publicly about the industry and what's actually happening on job sites across Canada, is what this episode is about.

Manny, host of The Construction Life Podcast, joins Kosta and Johny to talk about Red and True, his plan to take a crew across all 10 Canadian provinces and interview real boots-on-the-ground contractors. They cover the retention crisis nobody's naming, development fees that have climbed 600% while wages haven't kept pace, why media-trained voices are making the real problems harder to solve, and why going directly to the trades to fund this thing makes more sense than chasing corporate sponsors who can't speak the language.

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Learn more about Red & True: https://theconstructionlife.com/

00:00 – Intro and Why Human Support Still Beats a Chatbot

02:34 – Introducing Manny, The Construction Life Podcast

05:10 – What Is Read and True

13:00 – The Retention Problem Nobody in Construction Is Naming

17:00 – Media Training and the Death of Honest Conversation

24:00 – What Being on the Ground Captures That a Studio Never Will

38:00 – Development Fees Up 600%: Why Construction Is Stalling