The Art AI Can't Make: Matt Wood on "Brand Tattooing" & Surviving 27 Years Most Creatives Couldn't

While the creative industry races to hand everything over to AI, Matt has quietly built the one thing a machine can't replicate: art so human, so specific to who you are, that clients say "I've never seen myself like this." He calls it brand tattooing — and in this episode, he explains exactly how it works. Matt has survived the dot-com crash, and the pandemic as an independent creative — and he's convinced the AI era is "only inevitable if you allow it to be." This is a conversation ab...