← The Difference Engine | B2B Category Design | Private Equity | Venture Capital6 May · 46 min

76. Inside the $1.1B Seed Round and How The UK Government is Trying to Leverage it

76. Inside the $1.1B Seed Round and How The UK Government is Trying to Leverage it6 May46 min

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So the UK government wants to play with the cool kids. It's $20 million investment in Ineffable Intelligence’s record-breaking $1.1B might seem mini in comparison to the total raised, however, it represents something a whole lot bigger.

Could this investment model redefine how the UK builds and backs AI companies?

We’ll also explore the new elements that are defining Category design today, and turn to the teachings of Geoff Moore to answer the question: What is a market?

What to look forward to:

01:27 UK public capital backs a UK technology strategy

13:36 The 10 most relevant trends right now shaping category design in tech

30:51 Geoff Moore on what is a market?

There is more information on how to design your category on our blog

Paul Maher

Jonathan Simnett

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