83. How to Strike in 2026

Great products don't break markets. Great Category strikes do.

In this episode, we break down the 2026 playbook for orchestrating a coordinated launch across events, paid media, earned media, analyst relations, influencers and more. We’ll teach you how to kick-start momentum that sets you on a path for Category domination.

So how can you grab the conversation from day one, and make your Category impossible to ignore?