The Lunch Discussion - Marmalade Marketing: Altrincham’s New B2B Agency Blending Story and Data

Rod Maxwell interviews Jo Perotta, founder and managing director of Marmalade Marketing, about the agency’s move to Altrincham and its B2B focus. They discuss how marketing has shifted from traditional channels to data-driven, AI-enhanced strategies, and the importance of CRM, intent signals and authentic storytelling.

Jo explains what makes a strong marketer, how Marmalade supports clients with strategy, lead generation and diagnostics, and mentions upcoming webinars and free consultations for local businesses looking to monetize their customer data and align marketing with sales.

Also available on Youtube - https://youtu.be/MJQFQjh7Pqk

The Discussion Podcast - interviews from the radio show #theLateLateLunchshow on RadioAlty.co.uk - kindly supported by Back To The Garden Childcare - https://backtothegardenchildcare.com/