Creating Blue Oceans After the Sale: Ken Rapp’s Product Experience Revolution

Can you create blue oceans after the sale? In this episode of The Disruptor Podcast, host John Kundtz sits down with Ken Rapp, CEO and co-founder of BluStream, to discuss how to escape pre-sale “red ocean” battles by winning the ownership moment. Born from a cracked acoustic guitar and a missing post-sale experience, Ken’s Product Experience (PX) playbook shows how to activate, engage, and nurture customers across the unboxing, usage, and care phases. You’ll hear why e-commerce commodit...