
← The Ecommerce Roadmap25 Aug · 52 min
334: How Jen got 320 new Customers
What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right?
But not so fast.
Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious problem: in order to make her sales she had to sell more to the same pile of existing customers.
She desperately needed an infusion of new customers.
You'll learn:
Why a high returning customer rate can hide a serious problem
A strategy that works to get NEW customers
How to keep your cool during a rough patch
Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month.
You can do this very same thing!
RELATED LINKS:
Check out Jen's store at www.bearandroo.com