The Ecommerce Roadmap

← The Ecommerce Roadmap25 aug · 52 min

334: How Jen got 320 new Customers

334: How Jen got 320 new Customers25 aug52 min

What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right?

But not so fast.

Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious  problem: in order to make her sales she had to sell more to the same pile of existing customers.

She desperately needed an infusion of new customers.

You'll learn:

Why a high returning customer rate can hide a serious problem

A strategy that works to get NEW customers

How to keep your cool during a rough patch

Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month.

You can do this very same thing!

RELATED LINKS:

Check out Jen's store at www.bearandroo.com