Google Says "Good SEO Is Good GEO" - Here's What They Got Wrong

E1158: Google published an article called "Good SEO Is Good GEO," arguing that the best strategy for showing up in Google's AI search experiences is still foundational SEO.

I agree with a lot of it.

But some of Google's advice leaves out important parts of how SEO and GEO work today.

I go through Google's article point by point and react to it in real time.

Google says AI Mode and AI Overviews are built on top of the same core ranking and quality systems used by traditional Search. It also says these AI experiences retrieve information from Google's existing search index.

That means traditional SEO fundamentals still matter enormously for GEO, AEO, AI SEO, or whatever you want to call it.

But that does not mean every piece of Google's advice should be taken at face value.

In this episode:

- Why Google says "good SEO is good GEO"

- Why foundational SEO remains the starting point for getting visibility in AI Mode and AI Overviews

- How Google's query fan-out works and why one AI prompt can trigger multiple searches

- Why search intent still matters as much as ever