The Identity Shift Every Service Business Owner Has to Make

<p><strong>The Identity Shift Every Service Business Owner Has to Make</strong></p><p>Most service businesses start because someone was brilliant at something.</p><p>That skill became the business. And for a while, the identity that came with it, &#39;I am the person who does the work&#39;, was exactly what was needed.</p><p>But at some point, the business needs something different from its owner. Not the best technician. A leader. And making that shift, in identity, not just in time management, is one of the hardest and most important things a service business owner can do.</p><p><strong>In this episode, Rich covers:</strong></p><p>The identity most service business owners start with, and why it works at first</p><p>The three ways that identity becomes a ceiling as the business grows</p><p>What the shift from technician to leader actually involves, and what it feels like to make it</p><p>This is the closing episode of the Owner&#39;s Inner Game series, and the one that ties everything together.</p><p><strong>Work with Rich:  </strong><a href="https://www.everettcoaching.com" target="_blank" rel="noopener noreferer">everettcoaching.com</a></p>