Human-Centered Sales in a Post-Algorithm Market - with Megan Smyth

In this episode of The Experienced Entrepreneur, Marissa Lawton sits down with Megan Smyth to unpack what's actually working in sales right now — and why many experienced business owners are quietly moving away from social media–dependent strategies.

Megan shares the story of losing every copywriting client in a single week and how that moment forced her to confront a hard truth: relying on referrals without a system is not a strategy. Instead of doubling down on platforms she hated, Megan rebuilt her sales process around what felt sustainable, human, and repeatable — and went on to have her first six-figure year without social media driving demand.

Together, Marissa and Megan explore:

Why social media often functions as a vanity metric rather than a profit driver

How personalized, high-touch sales processes are outperforming automated funnels

The role of metrics in choosing the right platform for your business

Why messaging drives over 90% of conversion rates, regardless of launch length

How lifestyle metrics reveal whether your sales strategy actually supports your life

This conversation is especially relevant for experienced entrepreneurs navigating a quieter market, longer sales cycles, and rising skepticism from buyers. Instead of chasing visibility for visibility's sake, Megan makes a compelling case for building sales systems rooted in clarity, consistency, and human connection.

Megan is also a featured presenter at the My Favorite Metric Summit, where she goes deeper into the metrics that reveal whether your sales strategy is actually working — and how to refine it without burning yourself out.

Listen in to learn how to sell in a way that aligns with your values, your capacity, and the kind of business you actually want to sustain.

If this conversation resonated, you'll love what's coming next.