Episode 32: Bedrock, Index Cloud, and the Rise of Containerisation

Description

Rich, Kevin and Ciarán are joined again by Shane Shevlin, CEO and co-founder of Bedrock Platform.

The conversation digs into Bedrock’s recent announcement with Index Exchange, which sees Bedrock’s bidder containerised inside Index Cloud. Shane explains why bringing bid decisioning closer to the impression can dramatically reduce latency, lower infrastructure costs, and unlock more sophisticated use of data, models and signals in real-time media buying.

The team also explores the return of specialist and verticalised bidders, the role of agentic workflows in campaign execution, the importance of composability and standards, and why the next wave of ad tech innovation may come from independent, highly focused players rather than the traditional scaled platforms.

Chapters00:00 - Introduction

Welcome to episode 32 of the FPC Podcast with returning guest Shane Shevlin, CEO and founder of Bedrock Platform.

01:00 - What is Bedrock Platform?

Shane introduces Bedrock as a next-generation media buying platform, with a focus on agentic workflows, automation and composable infrastructure.

02:44 - Bedrock’s Index Cloud announcement

The team discusses Bedrock’s recent partnership with Index Exchange and the significance of containerising Bedrock’s bidder inside Index Cloud.

04:23 - Why containerisation matters

Shane explains the cost, infrastructure and performance benefits of deploying Bedrock’s codebase inside Index’s environment.