From Eswatini to the World | Building a Challenger Food Brand with Purpose

What do you do when events beyond your control hit sales in your biggest growth market? How should you react when a branding expert tells you yours looks ’safe’? Why would you launch a chilli brand in countries where, apparently, nobody eats chilli? Claudia Castellanos is the founder of Black Mamba Foods. Originally from Colombia, she worked in Italy, then spent 4 months volunteering in Eswatini and never went home. Find out how she’s scaling up a global hot sauce challenger brand from one of the smallest countries on Earth.