The Friday Habit

← The Friday Habit10 Jul · 39 min

Identity Work, Personal Development 3.0, and Building Simplero with Calvin Correlli

Identity Work, Personal Development 3.0, and Building Simplero with Calvin Correlli10 Jul39 min

Mark welcomes Calvin Correlli, founder and CEO of Simplero, an all-in-one SaaS platform combining courses, community, email, payments, and AI for coaches and creator-led brands. Calvin shares his Denmark upbringing in an entrepreneurial, tech-focused family, learning to code at five, moving to the U.S. in 1999 during the dot-com era, and choosing work over finishing his computer science degree. He recounts building businesses, scaling a consulting firm, then taking a risky leap to focus on product and coaching. Calvin explains his personal development framework: 1.0 motivation, 2.0 healing work, and 3.0 identity-level transformation that drops the “something is wrong with me” mindset. He discusses formative experiences, spiritual influences, and the power of words, and closes with advice to stop judging and beating yourself up and connect via Instagram.

00:00 Stop Self Judgment

00:18 Meet Calvin Corelli

01:58 Moving To California

04:46 Sunlight And Mood

05:48 Entrepreneur Roots

08:12 Coding And America

09:56 First US Tech Job

12:15 Starting Out Solo

13:48 Coaching Journey Begins

15:04 Mind Bugs And Identity

17:36 Family And Birth Imprints