Scaling A Solo Creative Business w/ Matt Essam | Ep 448

Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication, and delivery. Chris and Matt pull audience members into the hot seat to work through real pricing blocks, story-driven positioning, and the shift from selling yourself to selling your process, live and in real time.

Timestamps:

(00:00) - Intro

(01:02) - Freelancer vs Business Owner

(03:10) - Charging By The Job

(05:37) - What Are Phantom Loops

(09:14) - Coaching Ray On Pricing

(13:49) - Differentiate Through Your Story

(15:25) - The River Of Life Exercise

(18:27) - Hector's Hot Seat Story

(25:39) - Sell Symptoms Not Services

(35:13) - Selling Process Not People