La Catrina Mexican Shop Owner on Immigration and Business

Send us Fan Mail What does it take to turn a candy stand in a nearly empty mall into a full Mexican gift shop with a loyal following? Giovana, owner of La Catrina Mexican Shop, walks through exactly how she did it — and the identity questions she had to work through along the way. Giovana was born in Tuxpan, Zacatecas, and crossed into the U.S. with her family as a toddler. She grew up in Haltom City, Texas, spent five years working in human resources at Canales Furniture, and never planned o...