The Daily Dose #336 | Everyone Loves Floor Heating. Almost Nobody Quotes It With Rick Florence

Floor heating might be the most loved feature in a home that almost nobody asks for — and once the floors are down, it's too late.

This week Az sits down with Rick Florence, managing director and owner of Coldbuster Floor Heating, a business that's been in the Australian market for over 25 years. Rick reckons only a tiny fraction of people building or renovating ever see a floor heating quote before the floors go in — and he's built his whole business around fixing that gap.

In this episode:

The four misconceptions that stop clients considering floor heating — and why "it's a luxury, it must be expensive" no longer holds upWhy Rick says you should never ask a client if they want floor heating — quote first, present secondElectric vs hydronic: Rick's case for why electric wins on cost, running costs, and maintenanceHow floor heating slots into a build program without disrupting a single tradeThe value-add argument: why Rick calls floor heating an investment, not a costQuoting for developers and multi-res — three ways to structure itWhat to do when it is too late: rug heaters, radiant heaters, heated towel rails and mirror demistersRick's answer to our signature question: what makes a good builder?Whether you're a volume builder, a custom builder or a reno specialist, this one's about a simple habit — send the plans, get the free quote, let the client decide — that costs nothing and could set your builds apart.

All Coldbuster links, socials and contact details below. Like, subscribe, and share it with a builder who should hear it.

Connect with Coldbuster Floor Heating:

Website: https://www.coldbuster.com.au

Get a Free Quote: https://www.coldbuster.com.au/get-a-free-quote/

Tradie Registration (trade discounts & installer program): https://www.coldbuster.com.au/trade-registration/

Running Cost Calculator: https://www.coldbuster.com.au/cost-of-running-underfloor-heating/

Phone: 1800 85 75 65

Email: sales@coldbuster.com.au