445 | Mark Sisson | Born to Walk: The Broken Promises of the Running Boom, and How to Slow Down and Get Healthy—One Step at a Time

On today’s episode of The Greatness Machine, Darius Mirshahzadeh sits down with Mark Sisson,  endurance athlete, New York Times bestselling author, founder of Primal Kitchen (sold to Kraft Heinz), and co-founder of Peluva, a five-toe minimalist footwear company. Mark shares his remarkable journey from painting houses and competing at elite athletic levels to pioneering the ancestral health movement and building multiple successful product companies. The conversation covers metabolic flexibility, the science of intermittent fasting, the overlooked importance of foot health, and the entrepreneurial mindset required to bring innovative products to a skeptical market.

In this episode, Darius and Mark will discuss:

(00:00) Introduction to Mark Sisson

(01:35) Mark's Entrepreneurial Journey

(04:46) Transitioning from Athletics to Business

(09:16) The Shift to Health and Wellness

(12:46) Educating Consumers on Health

(17:09) The Importance of Diet and Nutrition

(20:42) Personal Health Experiences and Insights

(26:04) Transforming Health Through Diet

(27:42) The Role of Intermittent Fasting in Longevity

(31:47) Innovating in the Food Industry