The Business Insider Rescue Plan

Christian Baesler, the new C.E.O. of Business Insider, joins Dylan to lay out his strategy for revitalizing the media company. He makes the case for monetizing scale beyond the website, doubling down on pro-consumer niches like AI Insider and CMO Insider, and using A.I. to sharpen the publication’s journalism. Baesler also shares his vision for Business Insider to become a platform for independent creators—like a music label for journalists or… Substack.