Building Better, Not Bigger: Katy Boos on Boutique Agency Growth

What if growing your business didn't mean hiring more people or offering more services?

In this episode of The Growth Equation, I sit down with Katy Boos, Founder and CEO of Remix Communications, to explore why building a boutique agency has been the key to long-term success. Katy shares her journey from working in PR at Apple during the Steve Jobs era to co-founding a successful agency before launching Remix Communications, a specialist thought leadership agency helping executives land speaking opportunities and podcast interviews.

We dive into the realities of agency ownership, from surviving the disruption of COVID when live events disappeared overnight to making tough decisions around profitability, client selection, and staying true to your niche. Katy also shares why building a small, high-performing team has allowed her agency to deliver exceptional results without chasing endless growth.

If you're building a service-based business, this conversation is packed with practical lessons on niching down, creating a premium client experience, trusting your instincts, and designing a business around the life you want—not just the biggest revenue number

What You'll Learn In This EpisodeWhy building a better business is often more valuable than building a bigger one.How niching down helped Remix Communications become a leader in thought leadership marketing.The lessons Katy learned working at Apple during one of its most innovative eras.How staying focused helped her business survive COVID despite the events industry shutting down.Why not every client is the right client—and how to spot red flags early.The importance of knowing your numbers and making decisions based on profit, not just revenue.How to build a small, high-performing team that delivers exceptional client results.Why trusting your instincts is one of the most valuable skills a business owner can develop.

Chapter Notes00:00 – Meet Katy Boos

01:00 – Inside Apple During the Steve Jobs Era

04:25 – Launching Remix Communications

06:35 – What Remix Communications Actually Does

09:20 – COVID and the Biggest Challenge the Agency Faced

11:40 – Why Niching Down Beats Doing Everything

13:15 – Running a Boutique Agency