
← The Hard Part with Evan McCann29 Oct 2025 · 47 min
Justin Sky from Rose Rocket
<p><a href="https://www.linkedin.com/in/jsky/" target="_blank" rel="noopener noreferer"><strong>Justin Sky</strong></a> is the CEO and Co-Founder of <a href="https://www.roserocket.com/" target="_blank" rel="noopener noreferer"><strong>Rose Rocket</strong></a>.</p><p><br></p><p>Rose Rocket is a SaaS-based Transportation Management System (TMS) specializing in workflow automation for Enterprise and SMB transport companies.</p><p><br></p><p><strong>Chapters</strong></p><p>00:00 Intro</p><p>1:40 Acquisitions and Strategic Fit</p><p>02:18 Leveraging AI and LLMs in Business</p><p>04:41 Replatforming for Future Growth</p><p>07:44 The Surge of New Players in Transportation Tech</p><p>10:58 Understanding the Transportation Industry</p><p>13:42 The Future of Autonomous Trucks</p><p>15:32 Industry Dynamics and Consolidation Trends</p><p>17:59 Advice for Founders in Traditional Industries</p><p>21:23 Hiring for Culture and Values</p><p>24:39 The Evolution of Y Combinator</p><p>27:14 Refilling the Founder’s Tank</p><p>30:42 Navigating the Toronto Ecosystem</p><p>33:02 Strategic Fundraising Insights</p><p>35:03 Building a Diverse and Effective Board</p><p>37:16 The Toronto Tech Scene: Growth and Challenges</p><p>40:15 Lessons from the Journey of Entrepreneurship</p>