388. Driving data into dollars, building human bridges in an AI world, and his "win or die" attitude, with Nick Lissette, Founder & CEO of Blackpearl Group

"Is your customer winning from using your product? Are they making or saving money from you? If so, how much and how is that measurable to your product?"

In this episode of The Inner Chief podcast, I speak to Nick Lissette, Founder & CEO of Blackpearl Group, on Driving data into dollars, building human bridges in an AI world, and his "win or die" attitude.

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Nick is the Founder and CEO of Blackpearl Group, a global data and AI technology company based in Wellington, New Zealand.

With over 20 years in software, data and AI, he has built a career developing intelligent technology that drives measurable business growth.

Under Nick's leadership, Blackpearl has grown from a founder-funded startup to a publicly listed global company providing purpose-built AI-powered tools to small to medium enterprises, helping them find and convert customers without expensive ad dependence.

Nick is something of a serial entrepreneur, having founded an anti-spam SaaS service called Silver Cloud Mail in 2006, which he sold in 2012.

In this AI Masterclass, we talk about:

✅ Why AI speed only matters when it drives customer revenue outcomes.

✅ How to defend your business when code is no longer an obstacle.

✅ Why sales, marketing and human bridges still remain critical competitive advantages, and