The Fine Line Between Viral Content and Rage Bait | Bryan Pollock, Tonnika Haynes and Braxton Critcher

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Recorded at Tools Pennsylvania 2026, this discussion brings together Jeff with Bryan Pollock, Tonnika Haynes and Braxton Critcher to talk about the realities of growing a podcast and business through social media. They explore why short-form content and reels are essential for reaching new audiences, the downside of viral clips attracting negative comments, and the challenge of balancing attention-grabbing content with long-term brand integrity. The conversation also covers dealing with online criticism, protecting your mental health, and staying focused on helping people make meaningful changes instead of chasing internet arguments.

Timestamps:

00:00 Do You Focus?

01:34 Disc Golf Banter

01:52 Emotional Support Wiener

02:10 Tools PA Roundtable Introduction

02:30 Group Chat Chaos

03:32 Reels Are the Devil

05:05 Why Social Media Matters