#90: If I Build a Website, Will They Come?

Send us Fan Mail Your Jewelry Website Doesn’t Create Visibility, It Receives It Courtney Gray explains that a jewelry business website is often misunderstood: it rarely creates visibility but instead receives attention generated elsewhere (shows, Instagram, referrals, newsletters, podcasts). She describes how makers can spend excessive time perfecting websites only to see no immediate results, and warns against waiting for a “finished” brand or using website tweaks as productive procra...