The 14 Day Price Reduction System Chris Heller | The LAB

Want to master pricing and market corrections in 2026? Chris Heller, CEO of MoxiWorks and Team Leader, eXp Realty, breaks down the exact blueprint used to win seller conversations and secure price reductions without ruining client relationships.

In this session, learn how to take total control of listing appointments, set bulletproof pricing expectations, and protect seller equity as the housing market shifts. Discover how leveraging team structures and data-backed CMA presentations positions eXp Realty agents to win in any real estate climate.

🔥 IN THIS EPISODE:

✅ The "Buyer's Eyes" Walkthrough: Shift the seller's mindset early by pointing out minor property flaws through a buyer's lens.

✅ The 3-Part CMA System: Divide market data into actives, pendings, and solds to clearly separate "fantasyland" from reality.

✅ The 10-to-14 Day Price Adjustment Rule: Plant the seed for price reductions at listing to adjust fast based on market feedback.

✅ The 3% Price Reduction Formula: Calculate precise price adjustments using list-to-sale ratios to avoid chasing a softening market.

Timestamps:

0:00 – Taking Control of the Listing Appointment (Setting Immediate Authority)

1:18 – The Evolution of Team Building (Why Solo Agents Lose Time)

3:42 – Navigating a Balanced and Softening Market (Seller Expectations)

7:06 – The "Buyer’s Eyes" Property Walkthrough (Micro-Imperfections)