The Real Reason That Damon's Electric Motorcycle Business Failed

On episode 122 of the Lowdown Radio Show the topic is the star-crossed Damon HyperSport, the motorcycle that promised 200 horsepower, 200 miles-per-hour, and a 200 mile range from its electric propulsion system. 200/200/200. Catchy and easy to remember. And, seemingly, irresistible for investors, who poured tens of millions of dollars into the Vancouver startup. A startup that has now gone bust without having produced a single motorcycle. Michael Uhlarik did two stints at Damon and he’s here to share his experiences on how, and how not, to design a motorcycle company. For more lowdown on the inside of the motorcycle business, find Michael at motorcycleinsider.substack.com.

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