The MAKE IT Podcast

← The MAKE IT Podcast7 Aug · 1 h 46 min

442 - Illuminai Studios Founder Jesse Weglein on Being Laid Off at Pixar, Why AI Is the Brush, Not the Artist, and Animation's Next Frontier

442 - Illuminai Studios Founder Jesse Weglein on Being Laid Off at Pixar, Why AI Is the Brush, Not the Artist, and Animation's Next Frontier7 Aug1 h 46 min

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Hello, Hello!

In this episode, Chris, Nick, and Producer Papa Bear sit down with Jesse Weglein — 15 years at Pixar, now founder of Illuminai Studios — joining live from the foot of Mount Fuji. Jesse worked on Up, Toy Story 3, and Toy Story 4 before a mass layoff ended that run and pushed him into building his own studio. He's using AI as a tool, not a replacement, to make original animated films for audiences the industry keeps overlooking — including his short film Roar, which Whoopi Goldberg picked for the Tribeca Film Festival.

We also talk about:

The creative culture at Pixar and what makes it impossible to replicate — including how directors would skip watching their own films in theaters to study the audience's reactions insteadThe global divide on AI in animation, from China's breakneck adoption of the technology to Japan's philosophical hesitation around whether AI can carry the "soul" of an artist's visionThe economic fragility of the animation business model, including the trend of outsourcing animation overseas and how AI might offer a path to reclaiming domestic production jobsThe importance of traditional art training as the essential foundation before any aspiring animator or filmmaker touches AI tools — and why skipping that foundation produces hollow, soulless contentThe passionate debate around AI's role in filmmaking, including the social policing happening on different platforms, copyright and trademark risks when using AI-generated imagery, and the distinction between using AI to accelerate creativity versus allowing it to replace it entirely

People, Places, Products, and Websites Mentioned:

People

Jesse Weglein

John Lasseter

Steve Jobs

Ed Catmull

Pete Docter