
← The Matt Gray Show1 Jul · 18 min
how to build a brand AI can't copy I EP 166
<p>Get The Brand DNA Scorecard here: https://fos.now/Elzdfm</p><p>Want to work with me? Go here: https://fos.now/VFHYDr</p><p><br></p><p>In this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. </p><p><br></p><p>You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagonia), and how that taste shows up in everything from my newsletter to carousels to the motion graphics in our videos.</p><p><br></p><p>Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgray</p><p><br></p><p>Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/SOyaJS</p><p><br></p><p>Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tXdWUY</p><p><br></p><p>Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers</p><p><br></p><p>Connect with me:</p><p>Website: https://bit.ly/4gutfJ2</p><p>Twitter: https://twitter.com/matt_gray_</p><p>LinkedIn: https://www.linkedin.com/in/mattgray1</p><p>TikTok: https://www.tiktok.com/@realmattgray</p><p>Instagram: https://instagram.com/matthgray</p><p><br></p><p>00:00 - Intro</p><p>00:31 - Section 1: Aesthetic DNA</p><p>04:57 - Section 2: Idea DNA</p><p>07:27 - Section 3: Voice DNA</p><p>13:02 - Section 4: Structural DNA</p><p>15:58 - Section 5: Vulnerability DNA</p><p><br></p><p>#onepersonbusiness #creatoreconomy #entrepreneurship</p><p><br></p><p>Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.</p>