The Matt Gray Show

← The Matt Gray Show7 Jul · 15 min

I built a content machine that runs itself with Claude Code I EP 167

I built a content machine that runs itself with Claude Code I EP 1677 Jul15 min

<p>Get The Tasteful AI Content Playbook here: https://fos.now/mnyLKZ</p><p>Want to work with me? Go here: https://fos.now/GZTvap</p><p><br></p><p>AI is making most content worse, not better.</p><p><br></p><p>Taste is the biggest competitive advantage any founder has right now, and most people pipe it straight down the drain the moment they open ChatGPT. The result is a wave of content that looks like everyone else, sounds like everyone else, and gets scrolled past like everyone else.</p><p><br></p><p>In this video, I break down the exact 4-tool AI stack I use to make content that still sounds like a real human being: Fathom to capture every call in my company, Clip Engine to turn long-form into short-form, Poppy AI for structured ideation, and Claude Code for the deeper research and writing work. You&#39;ll see how I turn one high-value founder call into a full newsletter on the psychology of wealth, and how I build voice-of-customer documents from transcripts of my highest-paying clients.</p><p><br></p><p>Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free:</p><p><br></p><p>https://start.getpoppy.ai/mattgray</p><p><br></p><p>Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/mHYTFI</p><p><br></p><p>Already doing $30K+/month? Come to my next free workshop and I&#39;ll show you how to systemize your business and get your time back → https://fos.now/BPRIpK</p><p><br></p><p>Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers</p><p><br></p><p>Connect with me:</p><p>Website: https://bit.ly/4eHVT8n</p><p>Twitter: https://twitter.com/matt_gray_</p><p>LinkedIn: https://www.linkedin.com/in/mattgray1</p><p>TikTok: https://www.tiktok.com/@realmattgray</p><p>Instagram: https://instagram.com/matthgray</p><p><br></p><p>00:17 - Tool #1: Fathom</p><p>04:51 - Tool #2: Clip Engine</p><p>07:32 - Tool #3: Poppy AI</p><p>10:06 - Tool #4: Claude Code</p><p><br></p><p>#onepersonbusiness #creatoreconomy #entrepreneurship</p><p><br></p><p>Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.</p>