Episode 73: Pubmatic isn’t messing around with Agentic Ads

Andrew Woods, GC of SSP Pubmatic, joins Alan Chapell to discuss Pubmatic’s approach to agentic ads — and how AI has irrevocably changed the legal profession. Pubmatic’s recent agentic test campaign results were a hit at Marketecture Live, and Andrew goes deep into what he believes will need to happen in order for agentic to live up to its promise.

The Chapell Regulatory Insider is available at https://chapellreport.substack.com/.

Takeaways

Agentic AI does not create new liability; it accelerates existing frameworks

Accountability sits with whoever deploys the agent

Logging and decision provenance will be critical for compliance

Privacy compliance is less about difficulty, more about fragmentation

Hope is not a plan when it comes to regulatory scrutiny

Data minimization is becoming a real engineering constraint

AI will eliminate routine legal work but elevate strategic problem-solving

Agentic systems can become powerful compliance tools if built correctly

Chapters