Cheap & Easy Leads Are a Myth | Ep. 65

Send us Fan Mail Google Ads are not dead. But the cheap-lead fantasy needs to be. Michael and Frazier dig into the real state of Google Ads, search intent, and mortgage lead generation in today’s market. This episode picks up right after the “Be the Answer” conversation and looks at the other side of the same coin: paid search, consumer-direct funnels, and what actually makes a lead worth chasing. Michael breaks down what has changed since the low-cost lead days, why cost per lead is one of t...