How the Author of Atomic Habits ACTUALLY Makes Money | James Clear | 143

When James Clear last spoke on the Craft & Commerce stage, Atomic Habits hadn't even been released. Now, it's sold over 30 million copies worldwide.

I was delighted to welcome James back to the same stage 8 years later to unpack what he’s learned from creating one of the bestselling books of the last decade. In this conversation, James shares his insights on how to create a timeless product, how he built an email list of over 4 million subscribers, and the revolutionary publishing model he’s building with Authors Equity.

James also answers burning questions from the audience on simplifying complex ideas, building lasting entrepreneurial friendships, protecting your identity as a creator in public, and James’s personal mission in life.

If you’ve ever wondered what goes into creating a bestselling book, I think you’ll get a lot out of this episode.

Timestamps:

00:00 Introduction

01:07 Expectations for Atomic Habits' success

02:54 Selling 30M+ copies

04:48 Timeless marketing principles

07:18 Positioning for long-term book sales

09:39 Building the world's largest single-author newsletter

12:44 Current effective growth tactics