Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand

Send us Fan Mail Part 3 of the Near Memo brand-building series brings brand down to earth in professional services — specifically legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks identical. Gyi Tsakalakis, co-founder of AttorneySync, joins Greg Sterling and Mike Blumenthal to talk about what actually moves the needle for personal-injury and other high-stakes firms. The throughline: you can't outspend a bad intake experience. Gyi makes the c...