Trump 2016: The Truth Behind Cambridge Analytica with Matt Oczkowski | #82

Nate Halberstadt sits down with Matt Oczkowski to break down the real Trump 2016 data playbook and so-called Cambridge Analytica scandal. They talk psychographics, Facebook wars, targeting the "shy Trump voter," and how AI and first‑party data are rewriting campaigns and brands today. Inside stories from the campaign war room to consumer intel — no media spin, just receipts.

Matt Oczkowski is Founder & CEO of HuMn Behavior and the former Head of Product at Cambridge Analytica. He was one of the data masterminds behind the Trump 2016 and 2020 campaigns.

Matt is on X at: https://x.com/mattoczkowski

Timestamps:

00:00 – From Walker 2016 to Cambridge Analytica

01:40 – How Matt Was Pulled Into Trump World

03:49 – The Original Cambridge Analytica Pitch

06:00 – Inside GOP Tech in the McCain–Obama Era

12:23 – Facebook, the Friends API, and the “Scandal”

15:54 – Big Five Personality and Psychographic Targeting

19:43 – Million-Variant Testing and the Shy Trump Voter

29:37 – From the Facebook Election to the Texting Election