Why Doist Says Less AI Can Deliver More

Doist CTO Gonçalo Silva says AI is reshaping software development, but success depends on restraint rather than rapid feature expansion. Instead of chasing every AI capability, Doist prioritizes “subtraction over addition,” removing features that fail to deliver lasting value despite development investment. After experimenting with nearly 20 AI concepts, the company found success with Ramble, an AI-powered voice task capture feature, while remaining model-agnostic through rigorous testing and evaluations.