From 12 Leaders to 500 Members: An Association Growth Strategy

Send us Fan Mail What if the best nonprofit association growth strategy is to stop obsessing over growth? Lorri Unumb, CEO of the Council of Autism Service Providers (CASP), explains how concentrating on member value, organizational standards, advocacy, and shared infrastructure helped an association that began with roughly a dozen executives grow to about 500 member organizations. CASP began as an informal gathering of autism service-provider executives who simply wanted to exchange ideas an...