Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results

<p>Most ad agencies promise the world.</p><p>Leads. Growth. ROI. Overnight success.</p><p>But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.</p><p>That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created.</p><p>In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new advertising model designed specifically for modern businesses.</p><p>Josh explains:</p><ul><li><p>Why traditional advertising often fails small and mid-sized companies</p></li><li><p>The difference between 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (and why you need both)</p></li><li><p>How AWW combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 into one cohesive system</p></li><li><p>Why the agency produces 𝟭𝟮𝟬+ 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀</p></li><li><p>How businesses can generate new leads while still building long-term brand momentum</p></li></ul><p>This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆.</p><p>If you’re a business owner wondering whether advertising actually works—or how to do it without wasting money—this conversation will help you see it differently.</p><p>🚀 Learn more about AWW Agency: <a href="https://aww.agency" target="_blank" rel="ugc noopener noreferrer">https://aww.agency</a><br />🎬 Podcast produced by: <a href="https://paper-jacket.com" target="_blank" rel="ugc noopener noreferrer">https://paper-jacket.com</a></p><p>📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses.</p><p>𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀<br />00:00 – Why We Started AWW Agency<br />00:30 – Meet Joshua Hays, CEO of AWW<br />01:30 – The Real Difference Between Marketing and Advertising<br />04:00 – Why Most Ad Agencies Fail Their Clients<br />07:00 – The Problem With Short-Term Advertising Strategies<br />09:30 – Why Social Media Advertising Changed After COVID<br />11:30 – The Philosophy Behind AWW Agency<br />13:30 – The Strategy Blueprint: Building the Foundation<br />15:00 – Creating 120+ Pieces of Video Content in Two Days<br />17:30 – Why Video Is the Core of Modern Advertising<br />19:30 – Connecting Ads, Organic Content, and Customer Journeys<br />22:00 – Why AWW Runs Campaigns on “Autopilot” for Clients<br />24:30 – A Real Client Case Study<br />28:00 – How Consistent Advertising Builds Market Awareness<br />31:00 – The “Cake vs Icing” Analogy for Marketing and Ads<br />35:00 – Who AWW Agency Is Built For</p>