The Mindset Behind Building Great Supplements With Dave Rynecki

Send us Fan Mail If you've ever wondered what actually goes into creating a great supplement, this episode is for you. I sat down with Dave Rynecki, Director of Research & Development for Crush It Brands (Core Nutritionals, Unmatched, and 'Merica Labz), to pull back the curtain on what happens long before a product ever hits store shelves. We talked about everything from ingredient selection and flavor development to branding, innovation, and why the best products are built with intention...