AI’s Role in Attracting Owner Leads for Property Managers

Fourandhalf’s Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast

Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in property management marketing. Specifically, the discussion revolved around getting more owner leads for property managers.

In an environment where budgets are shrinking and a lot of property managers are still unsure about AI, this discussion provides some clarity. Here’s what was discussed.

Property Management Marketing and Gaining Owner Leads

One of the biggest challenges all property management companies deal with is bringing new owner client leads into the company. How do you drive more leads into your company? The big catchphrase now is AI. Should property management companies use AI? How can these tools be used? It’s a big umbrella in property management marketing, but first, let’s talk about the simple fact of how to get more owner leads. What’s the big picture?

Leads are online. So, property management companies need a good presence online. This starts with a website. And while some companies build business through referrals, online marketing is the next step. To really get started attracting owner leads to your property management company, you need a website and you need content.

Marc remembers saying “no thanks” to a company that tried to sell them on a website in the early 1990s. He though as long as he had his Yellow Pages ad, he’d be fine.

Things have changed.

A property management company’s website and content serve reputation.

Reputation is important because you want people to vouch for you. Before buying a product or service, consumers are going to look at reviews. They’re going to want to see how many stars are on your Google rating. If you don’t have any testimonials or reviews, people might think that’s suss (suspicious, for the over-45 crowd). If a prospective owner finds your website but no one online is talking about you, there may be hesitation. You have to show that you’re trustworthy.

After you have established your website and your reputation, you need content.

Content and Property Management Marketing for Owner Leads