How Do We Get a New Generation Into Wine? | Tony Margiotta

Why This Episode Matters Why wine may not be losing younger drinkers so much as failing to introduce itself to them wellHow small, independent producers can offer something industrial wine cannot: place, history and storyWhy wine education works better through tasting, comparison and discovery than scores and intimidationHow restaurants, retailers and wine lovers can make wine more approachable to people just beginning to explore itBanter Francis returns from the Russian River Valley with a d...