
← The RevOps Review10 Apr · 26 min
Why Governance Is the New Growth Lever in Modern GTM, with Adrian Rosenkranz, CRO at Webflow
Why Governance Is the New Growth Lever in Modern GTM, with Adrian Rosenkranz, CRO at Webflow
Webflow CRO Adrian Rosenkranz breaks down how go-to-market teams are evolving in an AI-first world. From unifying PLG and enterprise motions to treating governance as a driver of growth, this episode explores how to design revenue systems that scale, without sacrificing control.