491: Your Roofing Closing Rate Is Wrong with John DeLaurier | Roofing Business Health Check

Most roofing contractors believe they know their closing rate. The problem is that they are usually calculating it incorrectly—or relying on gut feeling instead of accurate numbers.

In this episode, Dave is joined by former Roofer Show co-host John DeLaurier from ProLine to examine the sales leg of the Roofing Business Health Check.

They explain why “we need more leads” is often the wrong diagnosis, what a CRM should actually do for a roofing contractor and which numbers belong on a useful sales dashboard.

You’ll learn:Why most contractors don’t know their true closing rateThe difference between an inquiry, qualified lead and presented proposalWhy open quotes make closing rates misleadingHow missed calls and slow follow-up waste marketing dollarsWhy every opportunity needs a clearly documented next stepWhat a properly configured CRM should automateWhich sales numbers should appear on the owner’s dashboardWhy a low closing rate may indicate bad leads, poor follow-up, weak sales skills or incorrect pricingWhy an unusually high closing rate can also signal a problemHow average job size, sales cycle and conversion rates help forecast future revenueWhy accurate sales numbers are essential to the Roofing Business Health Check

The takeaway is simple: You cannot accurately diagnose a sales or marketing problem until you can trust the numbers in your CRM.

LINKS AND RESOURCES:Roofing Business Health Check:

https://theroofercoach.com/health-check

Learn more about ProLine and use code DAVE50:

https://theroofercoach.com/proline

Learn more about SMA Support:

https://theroofercoach.com/smasupport

Schedule a strategy call with Dave: