E65: How the 1970s Made Running Cool Forever | Martin Dugard on The Long Run

<p><strong>The Long Run: And The Decade the Marathon Became Cool.</strong></p><p><br></p><p>Ever wonder how a sport that once seemed on the fringes transformed into a global phenomenon? Or how icons like Steve Prefontaine, Frank Shorter, Joan Benoit, Grete Waitz, and Bill Rodgers, influenced not just running, but the culture and identity of a generation?</p><p><br></p><p>This episode is sponsored by <strong>Thrive Protein</strong> | Canadian made supplements, nutrition, and hydration to fuel all your adventures. Check them out: <a href="https://www.thriveprotein.ca/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thrive Protein⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> and use the code RUNEGADE to save 20% off your order.</p><p><br></p><p>In this episode, we dive into Martin Dugard, New York Times best-selling author&#39;s new book, <a href="https://www.amazon.com/Long-Run-Prefontaine-Shorter-Marathon/dp/B0FHJYXLVD" target="_blank" rel="ugc noopener noreferrer"><em>T</em>he Long R<em>un</em></a>, which reveals the untold stories and powerful moments that made running what it is today - a testament to human potential, rebellion, and perseverance.</p><p><br></p><p>In this episode:</p><ul><li>The legendary counterculture of Prefontaine and his role in shaping the identity of runners</li><li>How the 1970s initiated the running boom and its evolution across decades</li><li>The influence of iconic figures like Joan Benoit, Greta Weitz, Frank Shorter, and Bill Rogers</li><li>The shift from solo, rebellious runs to a collective global movement - fueled by technology, pop culture, and social change</li><li>Surprising myths about marathon history and the quirky origins of the 26.2-mile standard</li><li>The role of women in the rise of running and why their participation was historically underestimated</li></ul><p><br></p><p>Whether you&#39;re a seasoned marathoner or just lacing up your first pair of kicks, <a href="https://www.amazon.com/Long-Run-Prefontaine-Shorter-Marathon/dp/B0FHJYXLVD" target="_blank" rel="ugc noopener noreferrer"><em>The Long Run</em></a> reminds us that running is much more than a sport - it&#39;s a mirror of life itself. It’s about showing up, pushing limits, and becoming a little better with each step. </p><p><br></p><p>So keep moving forward, embrace the long run, and remember - in a world of runners, it&#39;s cool to be a RUNEGADE.</p><p><br></p><p>Find more Martin here:</p><ul><li>Martin on Instagram: <a href="https://www.instagram.com/authormartindugard/" target="_blank" rel="ugc noopener noreferrer">@authormartindugard</a></li><li><a href="https://www.martindugard.com/" target="_blank" rel="ugc noopener noreferrer">Martin&#39;s Website</a></li></ul><p><br></p><p><a href="https://linktr.ee/altramarathonman?fbclid=PAZXh0bgNhZW0CMTEAAaenh5h8vmWEWXLDSGfuLYwuGPR3Tyfzcs6WyvlIijF6chzJPcJPItc4otciCQ_aem_Ro279UmXBr3xVAzU_3s00A" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Save $$$ with RUNEGADE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> - friends of the podcast offering great savings to RUNEGADE listeners.</p><p><br></p><p>Connect with Todd and Mark:</p><ul><li>​Email: runegadepodcast@gmail.com</li><li>​Todd on Instagram: <a href="https://www.instagram.com/altramarathonman" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@altramarathonman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li><li>​Mark on Instagram: <a href="https://www.instagram.com/runclemark" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@runclemark⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://www.instagram.com/altra_harvey/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li></ul><ul><li>​<a href="https://www.facebook.com/RUNEGADEpodcast" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RUNEGADE on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li></ul><p><br></p><p><a href="https://pathprojects.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Path Projects⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> | our favourite running gear and apparel. Look