Companies miss the mark on social media - Episode 648 - The Scribble with Jeremy Bradley

Jeremy Bradley has no interest in social media... but he definitely has an opinion on how companies should use it. JB talks about how companies need to get creative and show a personality. He said businesses need to loosen up and get playful on social media even if the "brand voice" dictates otherwise. JB talks about how his businesses cash in on the fun and silly without paying a penny for social media advertising. Later, JB addresses people who use social media for their personal brand and how they, too, miss the mark on making money.