Sober Travel Trends 2026: Why hotels must rethink Alcohol in guest experience. TSHS – 157

Sober Travel Trends 2026: Why hotels must rethink Alcohol in guest experience.

This episode features Teresa Bergen, a travel writer and expert on sober travel, discussing how hospitality can better include non-drinkers, the rise of alcohol-free experiences, and innovative strategies for hotels to cater to sober guests without sacrificing revenue. We explore the emerging concept of sober travel and its implications for the hospitality sector in 2026. This discussion highlights crucial hotel trends and the growing demand for alcohol-free guest experiences. Join us to understand how hotels can adapt to these shifts to promote mindful travel and enhance overall wellness tourism.