Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next

Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next

Instagram is testing a brand-new feature that could completely change how we create content: Netflix-style series for Reels.

In this episode of The Social Strategist Podcast, Michelle Gifford breaks down what Instagram's latest experiment means for creators, coaches, and business owners trying to grow on social media. Plus, we're unpacking Adam Mosseri's recent post about algorithms, recommendations, and why users are feeling disconnected from the platforms they spend the most time on.

You'll learn:

What Instagram's new series feature is and why it matters

Why TikTok and Instagram are both investing heavily in episodic storytelling

How Adam Mosseri says the algorithm actually works

Why followers matter less than engagement in today's Instagram landscape

How to create binge-worthy "TV show" style content that keeps people coming back

The difference between content pillars and content series

Practical ways to build stronger audience connection through storytelling

How to use "lenses" so you can share more of your life without confusing your audience