About this podcast
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
411 episodes · business
The Spin Sucks Podcast with Gini Dietrich
Latest episodeAI Agents Are the New Gatekeepers
About this podcast
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Recent episodes
- AI Visibility Is a PESO Model® Problem—and You're Closer Than You Think1 Sept · 19 min
- AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem25 Aug · 20 min
- The PESO Model® Diagnostic: Duolingo Built the Internet's Favorite Brand on Rented Land18 Aug · 17 min
- Your Org Chart is Sabotaging Your Brand11 Aug · 16 min
- Reputation Management Now Includes What AI Says About Your Brand4 Aug · 18 min
- How to Defend Your Marketing Budget in Language the CFO Actually Speaks28 Jul · 18 min
- The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat21 Jul · 19 min
- How to Show Up Inside the Answer: A Visibility Engineering Playbook14 Jul · 18 min
- CMOs Don't Have an Influence Problem. They Have an Operating System Problem.7 Jul · 17 min
- Inside the PESO Model® Certification30 Jun · 16 min
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