Making $$$ as a Marketing Engineer

In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it.

Timestamps:

00:00 – Intro

01:46 – The Evolution of Marketing

04:29 – What is a marketing engineer

07:19 – Build the Growth OS

10:18 – Marketing Engineer Tool stack

13:23 – Live Data Workflow

14:32 – Agent Job Description

16:56 – Example: vertical SaaS for HVAC contractors

18:27 – System 1: Customer Truth

20:20 – System 2 - 4: Founder content, Outbound signal and Creative Testing