Why Does a Tyre Company Award Michelin Stars?

Have you ever wondered why the world's most prestigious restaurant awards are called Michelin Stars?

It all begins with a tyre company... and one of the world's most recognisable mascots.

Long before he became an advertising icon, the Michelin Man — also known as Bibendum — was helping motorists discover new places to visit. What started as a simple travel guide designed to encourage people to drive more eventually evolved into the famous Michelin Guide, transforming the world of fine dining forever.

In this episode of The StickyBeak, Monika uncovers the surprising true history of the Michelin Man, explores the origins of the Michelin Guide, and reveals how a company best known for making tyres became the most influential name in global gastronomy.

It's a bizarre, fascinating story filled with clever marketing, unexpected history, and one of the greatest branding successes of all time.

If you've ever wondered where Michelin Stars came from, this is the episode for you.

This episode was brought to you by Tüt, toilet lid stickers to zhuzh up your toot. Because every throne needs a crown.

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🎉 Big news! The StickyBeak is about to go to two episodes a week!

Wednesdays: Your regular deep dive into the weird, wonderful, and wonderfully strange stories from around the world.Mondays: A brand-new episode all about YOUR stories — the wild, funny, and outrageous confessions you send in.Got a story to share? Be a StickyBeak and submit it here: https://docs.google.com/forms/d/e/1FAIpQLScK_D0b6Cp7WAKDq4thfd4EZNrXJPba1C2r9VZkxptxbYmJtA/viewform! 🦜

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